Our Work

Creating a world-beating website for Business Leader

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Creating a world-beating website for Business Leader

The Challenge

Business Leader is one of the biggest B2B magazines in the UK. They keep up with all the latest business news, and their audience consists of some of the biggest entrepreneurs in the UK and across the world. As their online operation grew, they needed a new top-class website to support it. And we stepped up to the plate.

We had to migrate over 19,000 pages from their existing site. We also had to create a platform to migrate the microsites for their events into one main site. This started with the Business Leader Awards, then the Go:Tech Awards, and finally the ScaleUp Awards. The site also had to increase advertising revenue and defeat the problems the previous site faced with high bounce rates.

Once the new website was ready, we also needed to fill it with content, both written and visual. Needless to say, we couldn’t wait to get going.


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The solution

Our team of web developers put together an incredibly powerful, best-in-class website with amazing functionailty. We programmed in focal advertising blocks with easy deployment options, so they could be inputted side-wide or on specific pages.

When it came to creating the content, we put our SEO hats on. We used our expert research skills to create a killer content plan based around high-volume search terms. For video content, we began filming at Business Leader’s events, and produced a blockbuster-value video that bolstered their brand.

The Results

After our work was done, unique sessions on the website increased to 5,000 a day. With the amount we wrote, we created a website that was a fountain of engaging, inventive, click-drawing content. Unbelievably, it's drawing approximately 45,000 organic sessions a month.

Digital Ladder have been a crucial partner in the success of Business Leader online. They have listened to our requirements and pain points developing a new website and digital strategy to help take us to another level.

Oli Ballard - Director/Editor Business Leader

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Unique page sessions


Organic sessions


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