What We Do

Email Marketing

Email isn’t dead. 269 billion emails are sent every day. That’s around 134 times the amount of Facebook users. That’s over twice the number of stars in the Milky Way.

We’re a digital marketing agency that slices through the storm and builds cutting email marketing campaigns that get results. We’ll get to know your audience like the back of our hands, then craft an email strategy that puts them at the centre. The goal? More traffic, more leads, and more sales for your business. Whatever your targets, we will harness the power of email to surpass them.

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What are

the benefits of email marketing?

  • Low cost as there are no print fees.
  • It reaches out to potential customers with pre-existing interest – they’ve already signed up to receive emails. It’s infinitely more effective that spamming the whole world.
  • Results which are easy to measure via click-through rates and conversion rates
  • It sets the digital word-of-mouth cycle in motion
  • It opens access to a global audience

Digital marketing is a journey, and email can take your business to places its never gone before. We have the skills. We have the energy. Let us be your guide, and we’ll show you just how deep the rabbit hole goes.

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Why we're

the email a-team

Purpose. Plan. Execute. Our motto is clear, and our goal is clearer: we want to take your business to the next level. Whether you’re just starting out, or you’re an established business, we’re ready to build your brand one email at a time. Here are the tools at our disposal:

  • A dedicated email marketing team building engaging landing pages and micro-sites that dramatically increase enquiries and response rates.
  • Expertise across the email marketing spectrum, including 3-point email campaigns, sales-based email campaigns, triggered emails, and lead nurturing.
  • A-grade graphic designers, creating mould-breaking, device-tested e-newsletters on a daily basis.
  • A scientific understanding of how recipients respond to emails. From subject line and sender alias to graphic design and call-to-actions, our email marketing experts plan and analyse every element of your campaign. The look, the feel, the content. Everything has to be perfect in order to get results.

We don’t believe in dead ends. We don’t believe in firing endless emails into the void. We won’t rest until your campaign brings back results. Together, let’s build an email strategy that expands your online presence, grabs the attention, and turns those hovering cursors into clicks.

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Frequently Asked Questions

Email marketing is one of the oldest digital marketing techniques in the book. But there's still a lot of confusion out there about it. Luckily, we got you covered. We're here to guide you through each step of the email marketing process.

If you still have unanswered questions, our expert team is only a phone call or contact form away.

What is email marketing?

Email marketing is a form of digital marketing by sending branded messages direct to your audience's inboxes. Marketing emails can contain special offers, details on new products, invitations to partake in surveys, and much more. Their ultimate objective is to generate interest, build online relationships with customers, and drive them towards sales.

How do you do email marketing?

We have a whole in-house team that can take care of the whole process from the wording, the design, testing, and go live. Typically the process of email marketing includes
building your email marketing list based on target audience research, designing an engaging campaign, and testing it on different devices and email clients like Outlook and Gmail.

Why do we need email marketing?

It's possibly the most direct way of building relationships with your customers. It's an unmissable chance to forge your online persona, whilst also pursuing a number of marketing opportunities. For example, you can generate fresh leads, but you can also target your established audience base with offers & new products.

Does email marketing still work?

Yes! Absolutely! Across the world, there are almost as many email addresses as there are social media accounts. That's a lot of potential customers waiting to be contacted. Of course, we're not saying you should go after all of them. But it's clear to see that there are still endless opportunities to expand your reach through email.

What kind of marketing emails are there?

There are many and all have a different purpose and appear at different stages of the customer journey. Welcome emails are great to send out when someone has signed up to your website and introduces people to your business. Email newsletters keep your customers up to date with your business operations. Other types can include lead nurturing, review requests, brand stories and sponsored emails.

Still have questions about Digital Ladder?

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Build your brand

It all starts with just one email.

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