What is

SEO?

Search Engine Optimisation (SEO) is the ever-evolving practice of improving websites to better their performance in search engines like Google and Bing. That’s the long answer.

The short answer is: SEO is everything. It’s what makes the digital marketing world turn. Without it, your business stands no chance of ranking in results pages.

red leafed plant in grey box animation element

laptop with search screen animation element

female holding magnifying glass animation element

Scroll Get Started

We are

the SEO experts

We’re a digital marketing agency that puts SEO at the heart of everything we do. We dive into the labyrinth of optimisation and we don’t come out until we get results. SEO is a continuous process that requires constant maintenance. Luckily, we’re purpose-built for the long game. We were born to optimise. We know exactly what Google’s crawl bots want, and we’ll work tirelessly to give it to them. Here are some of the SEO spices in our rack:

A dedicated team of experts who live and breathe SEO
An army of web developers capable of executing the most technically complex SEO processes
Industry-leading data scientists constantly keeping up with current Google algorithms and experimenting with new ways to appease them
SEO gurus who have spoken at national conference events like Brighton SEO
Access to market-leading keyword research tools like SEMrush
6 years of Google Partner status. So we know a thing or two about how it works

With all this, we can channel all our energy towards getting more organic traffic to your digital doorstep. That means more visibility, more clicks, and ultimately more conversions. You can thank us later.

Power your Search

Okay team,

let's talk strategy

75% of internet users click one of the top 3 links on a search results page. For your business to roll with the big guns, it’s going to need a solid, inventive strategy. That’s where we come in. We’ll put the shifts in to learn your business inside out and create a bespoke SEO strategy designed to get you results. Because it’s not just a case of flooding your website with keywords. It’s about knowing who your customers are, what they want from an online experience, and how to optimise effectively to give it to them.

Relevancy, usability, crawlability. These are the pillars of SEO. Purpose. Plan. Execute. These are the pillars of Digital Ladder. Together, let’s craft a strategy that unites the trinity and sends your business on the path towards perpetual online growth. We have the tools. Now it’s time to build.

A failure to plan, is a plan to fail

Related Projects

Explore more of our work.

Creating a world-beating website for Business Leader

Powerful new digital marketing strategy for Powervamp

SEO can be one of the most technical bubbles of the digital world. If you have questions about the power of optimisation, we got you covered.

Can't find what you're looking for? Our team of SEO experts are more than willing to help out. Just give us a call or fill out our form and we'll get to work on answering your query.

Why should I hire an SEO Company?

When hiring an SEO company, you will receive a full experienced team consisting of SEO Executives, Content Writers, Web Developers and Account Managers who have working knowledge on how to grow your brand on search engines. An SEO company will have extensive knowledge of digital marketing as a whole and be able to provide a strategic plan to increase your company’s growth.

How does SEO work?

Essentially, SEO is optimising your website to increase website visitors in line with algorithms to maximise visibility. SEO specialists will regularly audit elements of a website to ensure the site ranks highly in popular search engines for relevant keywords. In essence, it involves making certain changes to your website’s layout and content to make it catch the attention of the search engine’s algorithm and give the user a good experience. There are over 200 ranking factors and Google's algorithm is updated every few months, so without ongoing SEO work, you risk your site dropping in the rankings after an update if you haven't made adjustments in line with the purpose of the update.

What reporting do you provide?

The reports provide a top-down overview of how a website is performing within search engines, focusing on organic traffic, rankings and domain metrics. If you take other services those will also be included in the report. Our reports pull in data from many sources and are an easy to interpret review of what's been done & achieved each month.

What is local SEO?

In a nutshell, local SEO is when you search online for a key phrase or keyword that could include words like 'near me' or referencing your area you're in and you are given the best local results based on your location. There are many local SEO tactics to help you be more visible to people searching in your target areas, Google My Business is a great example of how to work on increasing the website's local presence.

How long does it take to see results from SEO?

It’s hard to predict exactly when you will see results on your investment. Results are not instant as it takes time to build up the authority in search engines. Typically, the first 6 months can include work like targeted tweaking content, making website design adjustments, backlink profile building and technical audits to help increase visitors and leads/sales. The results including increased traffic, keyword performance & leads will build up over time, and, depending on a few main factors like how old or new your website & brand are.

If I do other types of marketing, is SEO really needed?

Great question! Search engine optimisation is a full behind-the-scenes type of magic, but not the type involving deception. Search engines have a clever mathematical way of judging websites, and judge they will! They have to give the searcher the best results, and an unoptimised and slow website will be beaten by the websites that are continually improved & optimised which is why SEO is so important, so don't get left behind!

Still have questions about Digital Ladder?

Get In Touch

Fill out the form to begin your journey in optimisation.

We’re more than just talk.

Content Marketing

We don’t just write content. We take your customers on a journey. Gone are the days of flat, uninspired copywriting. Your brand deserves better than that.

Social Media

We’re a digital marketing agency that gets results, delivering scroll-stopping content and building powerful brands one post at a time. Together, let’s craft a social media strategy that delivers the goods.

Email Marketing

We’re a digital marketing agency that slices through the storm and builds cutting email marketing campaigns that get results. We’ll get to know your audience like the back of our hands, then craft an email strategy that puts them at the centre.