A digital marketing agency can be what takes your business to the top. They have the people-power and the know-how to bring your business leads and drive new customers to your company’s digital door.

Up to 81% of customers will carry out online research of a business before making a purchasing decision, which means you need an impressive online presence up to the task of selling your brand. A digital marketing agency can make this happen. But what is it they actually do? Before we can answer that, first let’s clarify:

What is Digital Marketing?

Digital marketing is a comprehensive marketing strategy with the aim to target, reach and build new relationships with online customers. Marketers can do this across a wide range of online channels, with the main aim to generate more sales from new and existing customers.

Digital marketing is everything in today’s instant-demand market. Blogging can generate brands up to 67% more leads compared to companies who choose not to blog. Meanwhile, the SEO strategy used in blogging can boost a conversion rate by 14.6%, which is significantly higher than a traditional marketing method.

Businesses beginning to grow

What does Digital Marketing include?

Digital marketing uses a wide range of strategies, tactics, and online tools available to help a business achieve and exceed its marketing goals. Expertise in any one area of digital marketing can go a long way when creating results-grabbing marketing campaigns.

Digital marketing consists of:

  • Social media marketing
  • Content marketing
  • Email marketing
  • Search Engine Optimisation (SEO)
  • Online advertising
  • Video production
  • Mobile marketing

A full-service agency will have expertise across all these areas, and know which avenues your brand should go down in order to thrive.

What does a digital marketing agency do?

So now we’ve got that covered, let’s answer the big question. Businesses work with digital marketing agencies because of their proficiency in online marketing and their superior efficiency to a limited in-house team. Digital marketers know all the latest trends, up-to-date practices, and the best tools and strategies for achieving digital dominance.

Here is a comprehensive list of things you can expect from a digital marketing agency:

Creating Sales-Ready Leads

Digital marketers understand sales funnels. They can optimise your online presence to maximise your sales potential. They understand your target audience and what they want to know. And they’ll put this information at the centre of everything they do. Whether it’s designing or website, or writing the content to fill it, they’ll do it all with the aim to turn your casual web browsers into loyal customers.

Generating Organic Traffic to Your Website

A digital marketer’s main aim is to generate organic traffic to your website. Pay per click works, but can get expensive. Understanding the customer’s journey from awareness, to consideration, to purchase is a digital marketer’s main endeavour.

Increasing your Brand Reach

Your customers are searching for you online right now. You know that and so does a digital marketer. Through Paid Ads, SEO and Social Media, digital marketing companies will strive to increase your brand’s visibility. They’ll research and pursue the right keywords to help you get your name into the SERPs that matter. From there comes more clicks, more conversions, and a wider audience than you previously thought possible.

Improving All Aspects of Your Marketing

Choosing a digital marketing agency should feel like an extension of your internal team. A good agency will seek out that collaborative relationship, and will put the shifts in to understand your target audience. They will identify any weakness in your online presence so they can maximise your results. They will isolate exactly what your online presence is lacking, then develop a strategy to fill in those gaps.

Helping your business to grow

Strategic digital marketing across the UK

Digital Ladder is a digital marketing agency that offers the full digital experience. We build innovative campaigns to help take your business to the next level.

Get in touch today to discuss your specific marketing goals and how Digital Ladder can exceed them.